Paid Acquisition Associate

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your mission

We are looking for a Paid Acquisition Associate to support the growth of BlaBlaCar across Spain and Ukraine.

You will be responsible for managing and optimizing paid media campaigns across multiple channels (Search, Social, Display, etc.), with the objective of driving both performance (user acquisition) and contributing to brand visibility.

You will work across all paid channels (Google, Meta, TikTok, Snap, etc.), covering both performance and branding initiatives, while progressively increasing your ownership and autonomy on campaign management.

This role combines operational execution and initial strategic exposure, as you will contribute to campaign performance, testing and channel development, while working closely with senior team members on strategy and prioritization.

 

Your Responsibilities

Campaign Management & Optimization

• Set up, manage and optimize paid acquisition campaigns across multiple platforms (Google Ads, Meta, TikTok, Snap, etc.)

• Manage and optimize paid acquisition budgets across channels, ensuring efficient allocation and respect of targets (CPA, ROI, volume)

• Monitor budget pacing and performance to ensure targets are met on a daily, weekly and monthly basis

• Run A/B tests on creatives, audiences, bidding strategies and landing pages

Performance Analysis & Reporting

• Track campaign performance and analyze key metrics

• Analyze performance and budget efficiency to identify optimization opportunities

• Contribute to regular reporting and performance reviews

Market Ownership (Spain & Ukraine)

• Planning and  execution of paid acquisition strategy for ES & UA across BlaBlaCar and BlaBlaCar Bus

• Adapt campaigns to local market specifics (user behavior, seasonality, competition)

• Ensure consistent execution of global best practices

Channel & Strategy Contribution

• Contribute to the development of new channels and campaign strategies

• Support branding initiatives when relevant (upper funnel campaigns, testing new formats)

• Collaborate with creative, product and analytics teams

Your Qualifications

• First successful experience in paid acquisition / digital marketing either in an agency or in-house

• Knowledge of major advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads…)

• Strong analytical mindset and attention to detail

• Ability to manage multiple campaigns and priorities

• Fluent in English (mandatory)

• Strong interest in performance marketing and growth topics 

Nice to have:

• Fluency in Spanish or Ukrainian

• Familiarity with tracking and analytics tools (GTM, Tableau…)

What We Have to Offer:

• Hybrid position : 2 days at the office per week 

• 50% healthcare coverage (Alan)

• 4 additional weeks on top of legal maternity/paternity leaves

• Financial support for home office equipment

• Minimum 25 days holiday per year 

• Local meal plan policy (Swile card)

• 50% transportation paid (Forfait Mobilité Durable)

• Free unlimited carpooling & bus rides

• Personal growth via trainings, mentorship, and internal mobility programs

• Employee Stock ownership plan

• Regular team building events

• 1 day off per year to test our product

 

Hiring Process

• A 30-min video-call with our Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions

• A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth

• A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders

• A 30-min video-call with Caroline Wilsford, VP Growth to meet the team and get a feel for the broader Product organisation

Plus d'infos